OVERVIEW.
Eco Tours Karnataka is a travel platform that helps tourists explore breathtaking destinations across Karnataka. Whether you're a beginner, an intermediate traveler, or an expert adventurer, the platform offers well-planned itineraries and travel packages at reasonable prices, ensuring unforgettable experiences for all age groups.
Challenges & UX Flaws Identified
The existing website had several usability issues that negatively impacted engagement and conversions:
Confusing navigation – Users struggled to find relevant travel plans
and itineraries.
Unclear booking process – The booking flow was complex, causing drop-offs.
Lack of visual appeal – The outdated design failed to create excitement for travelers.
Low engagement – Users didn’t spend much time exploring the site.
Design Strategy & Process
As the sole UI/UX designer for this project, I led the entire redesign process:
Stakeholder Discussions & Business Goals
Held in-depth discussions with stakeholders to understand their vision and expectations.
Defined key objectives: increase trip bookings, improve engagement, and enhance overall usability.
Research & Planning
Conducted detailed research on the existing platform and competitor websites.
Analyzed user behavior to understand what worked and what didn’t.
Identified the best way to present itineraries, trip plans, and pricing for maximum impact.
Design Execution
Wireframing & Prototyping – Created low-fidelity wireframes to map out the structure.
Mid & High-Fidelity Designs – Designed an engaging, modern UI that showcased destinations with immersive visuals.
User-Centric Booking Flow – Simplified the booking process to reduce drop-offs.
Interactive Features – Added travel recommendations, customer testimonials, and trip highlights for better user engagement.
User Testing & Refinements
Conducted multiple rounds of user acceptance testing (UAT) to ensure a seamless experience.
Gathered feedback and made data-driven improvements.
Results & Impact
🚀 60% increase in trip bookings after the redesign.
📈 35% rise in overall website engagement time as users explored travel packages more.
👍 Improved user satisfaction, with travelers praising the intuitive navigation and engaging visuals.
The revamped website not only enhanced usability but also positioned Eco Tours Karnataka as a trusted travel brand, ensuring that users could effortlessly plan and book their next adventure.
