OVERVIEW.
YuviPep Store is an e-commerce platform specializing in electrical and electronic components such as Arduino, breadboards, diodes, displays, wires, and switches—essentials for product development in the electrical and electronics industry.
Despite offering high-quality components, the platform struggled with low conversion rates due to a poor UI, confusing user flows, and an outdated shopping experience that did not follow UX best practices. A complete revamp was necessary to enhance usability, improve product discoverability, and create a seamless purchasing journey.
Older Version :
Challenges Identified
Outdated and unstructured UI – The previous design lacked visual appeal and clarity.
Complicated user flows – Customers found it difficult to browse, search, and place orders.
Low engagement and conversion rates – Users often abandoned their carts due to a lack of intuitive navigation.
Inefficient order placement process – The checkout experience was not optimized for conversions.
Limited mobile responsiveness – The previous design did not provide a smooth mobile shopping experience.
Redesign Strategy & Execution
A structured and data-driven approach was taken to completely transform the platform:
Understanding the Existing System
Created a site map to analyze the structure of the old platform, mapping out all screens and their interconnections.
Identified pain points by analyzing user behavior and reviewing competitor platforms.
Market & Business Research
Conducted competitor analysis to understand how leading e-commerce platforms showcased electronic components.
Held multiple discussions with the sales and marketing teams to align the redesign with business goals and future growth strategies.
User Experience & Wireframing
Developed wireframes to define user flows and improve navigation.
Simplified product categorization and search functionality for easy product discovery.
Designing the New Interface
Mid-fidelity designs were created to structure the layout, ensuring smooth information hierarchy.
High-fidelity designs focused on a modern, clean, and minimalistic UI, enhancing product visibility and engagement.
Ensured the platform was fully responsive, providing a seamless experience across desktop and mobile devices.
User Testing & Refinements
Conducted three rounds of user testing, involving users from different age groups and backgrounds.
Addressed key usability issues identified during testing to refine the final design.
Final Implementation & Handoff
The final design was prototyped and tested before being handed off to the development team.
Revamped Version
Results & Impact
🚀 Higher conversions – A streamlined shopping experience encouraged more purchases.
📈 Improved product discoverability – Enhanced categorization and search made it easier for users to find what they needed.
📱 Optimized for all devices – Responsive designs ensured a smooth experience across desktop and mobile.
💡 Enhanced user engagement – The visually appealing and intuitive interface led to increased customer retention.
